Even in the event you’ve by no means heard of Eric Grondahl as a racer, you’ve undoubtedly seen his work each spring once you browse web sites to pick your contemporary set of drugs for the summer time. You’ve seen his work as a result of Eric designs all of the gear for Alias, the gear firm that jumped onto the scene in 2011 and instantly turned the gear supplier for the GEICO Honda workforce.
Eric has been serving to the design workforce at Alias since 2014 by pitching totally different colorways and designs to them. Then in 2015, he acquired the chance he had been ready for, to design full units of drugs. On the finish of 2015 his Alias A2 Bars and A2 Divide combos launched, and because the units began to hit cabinets, Eric’s nerves started to rise. “I used to be tremendous nervous at first as a result of I used to be anxious about how they might promote in comparison with our different ones, however they turned out to promote rather well,” he defined. “So, they’ve given me just a few designs annually and now in 2017, Spring and past, all designs are achieved by me. We all the time tweak them as a workforce although so it is all the time a workforce effort too. It isn’t simply what I determine is true.”
Although Eric’s skill to design can undoubtedly stand by itself now, the chance to develop into a full-time designer may not have been doable with out his dad, Mike Grondahl. Mike is the founding father of Planet Health and fortuitously for all of us he loves dust bikes. He used to journey again within the day and even held his professional card at one level. He has invested closely into the game by shopping for Alias, and likewise The Nest coaching compound in Florida from Ryan Villopoto. A number of prime execs use that place prepare through the week. Mike Grondahl additionally performed a key function in reviving Southwick and getting it again on the Lucas Oil Professional Motocross schedule.
I requested Eric how he felt when his dad advised him he purchased a gear firm. “I used to be so pumped!” he stated. “I knew then precisely what I in the end needed to do with my life. It is loopy to see it go from my laptop display screen and onto the GEICO Honda guys and 1000’s of riders across the nation. It is humorous although as a result of now once I look again at a few of my first designs I am like, ‘Ah man I might’ve achieved so significantly better!’ However that is all a part of it! I’ve discovered lots since my first few units which have been launched.”
Studying is one thing Eric appears to be fairly good at. Despite the fact that designing has been a dream of his for a while, he’s fully self-taught. He’s picked up just a few ideas and methods from different gear designers alongside the way in which, however lots of what Eric has discovered has come by trial and error. That features realizing what sort of gear kinds to avoid. “There’s all the time going to be one thing that you could be like greater than different individuals. The Purple/Neon Inexperienced stuff again in 2015 did not do in addition to I believed it might. Some individuals actually preferred it and a few individuals hated it. Now I do know Christmas gear is not common! [Laughs]”
Since Eric has fairly just a few gear designs below his belt, I requested him to ship me his 5 favourite designs that he has achieved to date. Have a look:
Proper about now you’re most likely considering, “However Dan, that is Privateer Profile. Why are you that includes a gear designer on right here?” Effectively, Eric simply so occurs to haul ass on a mud bike as nicely.
Eric turned professional in 2015 and has certified for a number of nationals, and this 12 months he made the 250SX primary occasion at Indianapolis, the place he completed 16th. This previous weekend Eric put in his greatest journey ever at a Nationwide, going 25-24 for 27th total at Southwick. “I am achieved racing full time now although,” Eric stated. “I am simply doing these few Nationals for enjoyable. I have never been coaching or driving that a lot since I am working a lot for Alias. It was cool at Southwick although. I had Bruce Marada our rider help/worldwide salesperson be my mechanic and I had my greatest outcomes ever at a Nationwide.”
Now that Eric is phasing out the racing a part of his profession to give attention to his work with Alias, his dad is leasing out The Nest to Jason Baker so it will probably proceed to host a few of the quickest riders in U.S. Eric isn’t completely giving up the thought of racing sooner or later although, so don’t be shocked in the event you see him pop up at a spherical or two of the Nationals within the upcoming years.