If the ailing motorbike business around the globe can reply the straightforward query of why do novice motorbike riders cease using, they could be capable to salvage the business.
There is no such thing as a doubt that the motorbike business has hit the wall. Gross sales in Australia had been down 9.three% throughout the board in 2017 whereas street bikes had been down a large 15.9%.
It’s the same story within the US, whereas UK is down a whopping 18.5%.
A latest group of US motorbike business specialists aptly titled “Give a Shift” says younger individuals, ladies and ethnic communities should not being actively interested in motorcycling.
The group blamed “big-bike snobs” and motorbike corporations that don’t make the suitable bikes on the proper value.
The American group says the motorbike business and riders need to encourage new riders to become involved.
Novice riders not persevering with
Nonetheless, a take a look at the statistics of licences and registrations in Australia tells a unique story.
We sought stats from all sates, however solely acquired replies from a number of they usually all had completely different strategies of compiling figures.
What is obvious from the stats supplied is that we don’t have an issue attracting novice riders.
Learner numbers are rising quickly. The issue is they aren’t persisting with motorcycling.
For instance, in NSW the drop-off fee from learner to P2 is a really worrying 63%.
Sure, an increasing number of individuals are using bikes, however Queensland additionally exhibits the same drop-off pattern.
Within the 10 years to final 12 months, learner numbers elevated 41%, however open-licence riders elevated solely 12%.
And right here is one other fascinating statistic; there are lots of extra licensed riders on the market than there are bikes.
In Queensland there are 690,654 licensed riders, however solely 207,138 registered bikes.
In fact, there are a variety of off-road bikes that aren’t registered, however typically these riders additionally don’t have a street licence.
And don’t neglect some riders personal a number of bikes, so it means there are even fewer licensed riders who proceed to journey.
It appears unusual to most of us passionate riders that anybody might expertise motorcycling and never have it of their lives endlessly.
So what are the issues?
- Is the graduate licensing course of too drawn out and costly?
- Whereas there are lots of nice learner bikes now in the marketplace is there an absence of midsize bikes to step as much as once they graduate to a full licence?
- Are novice riders intimidated by the biker tradition?
- Do younger riders merely not have the time for such indulgent pastimes?
- Are their fantasies of being the following Rossi, Dakar legend or outlaw bikie shattered by actuality?
- Have they discovered it’s not fairly the financial benefit they had been led to imagine with an absence of parking, free tolls, and so forth?
We don’t have the solutions.
So we’re asking you why new riders are giving the pastime away. Please depart your feedback under.