About The Rising Price of Ducati Superbikes

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I used to be a bit stunned when Ducati introduced pricing on the brand new Panigale V4 mannequin.

I knew the Italian model would command a premium for the newest version of its flagship mannequin, however what took me aback was how excessive the value had climbed ($21,195) in a single swoop, regardless that costs on the Ducati 1299 Panigale have steadily been creeping upward over the previous few years.

A part of the blame is unquestionably comes all the way down to easy forex conversion between the euro and greenback, which has additionally been climbing steadily previously 12 months (after a sudden and sustained drop for the previous three) and is now almost at its year-long excessive.

In relation to the US market although, forex fluctuations are solely a part of the puzzle in terms of understanding the pricing packages put collectively by motorbike producers.

Bike producers subsidize (and inflate) their costs for the US market, based mostly on the targets of the corporate, and Ducati is not any completely different.

For European producers too, you will need to perceive a basic distinction in economics: that pricing in Europe displays a value-added tax (VAT), which is usually near 20% for bikes – an inflation of shopper price that does not happen in america.

That being mentioned, in the identical breath I ought to point out that generally tariffs come into play for the US market…however that is a complete completely different story. For now, let’s stick with how Ducati superbike costs have climbed over $6,000 in simply over 10 years’ time.

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