On high of the document gross sales within the U.S. introduced final week, BMW introduced it additionally set an general firm document for worldwide gross sales, with 164,153 bikes offered in 2017. This represents BMW’s seventh consecutive 12 months of gross sales progress, together with a powerful 13.2% improve on the 145,032 items offered in 2016. BMW might want to preserve this momentum if it hopes to succeed in its acknowledged aim of topping 200,000 bikes offered by 2020.
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Seven in a row. BMW Motorrad achieves seventh all-time gross sales excessive in succession in 2017
Worldwide deliveries improve by 13.2% to 164,153 autos. BMW Motorrad continues on its path of progress. Deal with new markets and proceed with mannequin initiative
Munich. BMW Motorrad offered extra bikes and maxi scooters in 2017 than ever earlier than. In comparison with the earlier 12 months, deliveries elevated by 13.2 %. As of December 2017 a complete of 164,153 autos (earlier 12 months: 145,032 items) have been equipped to clients.
Stephan Schaller, Normal Director of BMW Motorrad: “2017 was one other very profitable 12 months for BMW Motorrad. We achieved a gross sales document for the seventh time in succession. I want to thank our clients most sincerely for the large belief they’ve positioned in us.
With this subsequent gross sales document, BMW Motorrad takes one other nice step in the direction of reaching its deliberate 200.000 items gross sales goal within the 12 months 2020.
As Schaller says: “The 2017 gross sales figures as soon as once more present that our motorbike technique is taking impact. And we’ve got an amazing deal deliberate for the approaching years. We’ll proceed to persistently pursue our present mannequin initiative within the premium phase. We’ll broaden our product vary with emotional and modern new merchandise in 2018, too. The brand new center class GS fashions are already underway and additional nice merchandise will comply with. BMW Motorrad is trying into the longer term with nice confidence.
Robust gross sales progress in Europe and Asia.
The strongest progress was recorded above all in Europe in 2017. Right here an all-time excessive was achieved. The engines of progress have been as soon as once more France (16,607 items / +24.three %), Italy (14,430 items / +17.three %), Spain (11,193 items / +17.6 %) and the UK / IE (9,550 items / +eight.7 %) the place all gross sales figures elevated significantly. General round 15.zero % extra autos have been delivered in Europe together with Germany than within the earlier 12 months. The Asian market can also be persevering with to develop. China and Japan are among the many Asian markets with the strongest double-digit progress. In India the BMW Group’s personal gross sales subsidiary has begun efficiently promoting BMW bikes.
Germany is as soon as once more the biggest single marketplace for BMW Motorrad. With 26,664 items offered, BMW Motorrad boosted gross sales by one other 7.1 %. BMW Motorrad defends its place as essentially the most profitable motorbike producer on the German market in 2017, too.
GS fashions gaining ever extra floor.
For the primary time in BMW Motorrad’s historical past, greater than 50,000 items of the 2 R 1200 GS and GS Journey journey enduros alone have been offered. Gross sales of the historically sturdy R Sequence elevated considerably general. Due to the brand new R nineT mannequin variants “Pure”, “Racer” and “City G/S”, gross sales within the flat twin boxer phase elevated strongly by 9.6% to a complete of 86,090 bikes.
The sports-oriented BMW S Sequence with the S 1000 RR Supersports Bike, the S 1000 R Energy Roadster and the S 1000 XR Journey Bike have been offered 21,752 occasions worldwide. With a share of 13.three%, these three fashions proceed to be an vital pillar within the vast BMW Motorrad vary.
New capability phase under 500 cc is shifting forward underneath full steam.
11,595 items of the G 310 R and G 310 GS fashions launched in 2017, have been already delivered to clients by the tip of the 12 months. The 2 new displacement newcomers from BMW Motorrad will not be solely very talked-about within the supposed progress markets akin to South America or Asia. In Europe too, there’s a substantial amount of curiosity amongst newcomers and re-starters for the agile all-rounders.
Luxurious tourers within the quick lane.
Gross sales of the 6-cylinder fashions are additionally creating very positively. Already in its first 12 months of gross sales, the Okay 1600 Bagger, which is aimed particularly on the US market, is proof of the unbroken pattern in the direction of large-capacity, emotional touring bikes. Timo Resch, BMW Motorrad Head of Gross sales and Advertising and marketing: “With 6,719 items offered and a 50% improve in gross sales, our 6-cylinder fashions are among the many large winners of 2017. After Germany, the USA will stay an vital marketplace for BMW Motorrad within the coming years, too. We’ll proceed to extend our involvement on this vital market so as to strengthen BMW Motorrad’s place there.” Resch continues: “We’re additionally responding to the particular US market necessities with the Okay 1600 Grand America lately introduced on the Milan motorbike present. By additionally persistently increasing our gross sales construction, we’re producing a sound foundation for sturdy progress.
BMW Motorrad because the modern trailblazer.
In 2017 too, BMW Motorrad proved itself to be the modern chief in lots of areas. The unique HP4 RACE with its light-weight carbon fibre body and wheels attracted nice consideration. We additionally responded to the necessity for rising digitalisation expressed by clients. The multifunctional instrument cluster with 6.5 inch full-colour TFT show that includes a variety of navigation and communication capabilities was already launched in 2017. This characteristic is being expanded to additional fashions now, too.
Outlook at 2018.
BMW Motorrad will get began in 2018 with a robust product portfolio and is in glorious form all spherical. Timo Resch, BMW Motorrad Head of Gross sales and Advertising and marketing: “We count on to see additional progress in gross sales for our autos in 2018, too. We’re trying ahead to the constructive impulses generated by the launch of the utterly new F fashions F 750 GS and F 850 GS in addition to the a lot anticipated C 400 X midsize scooter. Increasing our city mobility product vary is a key matter for the way forward for BMW Motorrad.”
The BMW Group
With its 4 manufacturers BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s main premium producer of cars and bikes and in addition offers premium monetary and mobility providers. The BMW Group manufacturing community includes 31 manufacturing and meeting services in 14 international locations; the corporate has a world gross sales community in additional than 140 international locations.
In 2017, the BMW Group offered over 2,463,500 passenger autos and greater than 164,000 bikes worldwide. The revenue earlier than tax within the monetary 12 months 2016 was roughly € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 workers.
The success of the BMW Group has at all times been based mostly on long-term considering and accountable motion. The corporate has due to this fact established ecological and social sustainability all through the worth chain, complete product accountability and a transparent dedication to conserving sources as an integral a part of its technique.
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