After yesterday’s information of BMW Motorrad’s modest 1.three% gross sales drop for 2017, in the present day we have now one other model reporting its 12 months gross sales: Ducati Motor Holding.
Like BMW, Ducati’s gross sales figures from final 12 months didn’t transfer the needle a lot, with the Italian model displaying solely zero.7% acquire over the earlier gross sales cycle. In complete, Ducati delivered 55,871 bikes to prospects worldwide, in comparison with the 55,451 items it bought in 2016.
This marks Ducati’s eighth 12 months of optimistic gross sales development, however over the previous two years we have now seen that development crawling virtually to a halt, because the Bologna Model has run out of recent markets to develop, and new segments to pursue.
There are highlights in Ducati’s numbers although. It’s home market (Italy) grew by a wholesome 12%, with eight,806 bikes bought to prospects, whereas recession-devastated Spain has proven restoration, with a 28% acquire.
Europe as a complete grew by a modest four%, with 31,123 bikes bought to prospects.
Within the US, Ducati didn’t do as properly, however nonetheless confirmed optimistic development, with a 1.three% improve in gross sales. This totals simply eight,898 items bought, making the USA nonetheless Ducati’s #1 market, although solely barely.
In Asia, Ducati delivered a complete of 5,805 bikes, with the spotlight being a 31% gross sales acquire in China, the place the dealership community doubled in dimension, from 9 sellers to 18.
“Regardless of a shrinking world market, we’ve succeeded in growing our market share,” mentioned Andrea Buzzoni, World Gross sales and Advertising and marketing Director. “We’ve expanded considerably in each consolidated markets reminiscent of Italy and Spain and in strategic rising markets like China and Argentina.”
“That is because of a variety able to producing loyalty amongst Ducatisti everywhere in the world but additionally successful over new prospects with fashions such because the SuperSport, Multistrada 950 and the Scrambler household.”
“Furthermore, the gross sales success of the 1299 Superleggera and 1299 Panigale R Last Version affirm our technological and model management within the high-end sport bike section.”
The large query now could be whether or not Ducati can present development in 2019, because it launches its new flagship mannequin, the Ducati Panigale V4. Ducati’s first V4 superbike, the mannequin is a giant transfer from Ducati’s iconic v-twin engine design.
We’re only some days away from seeing how the Panigale V4 performs on the race observe, however it is going to be a number of months earlier than we see whether or not or not this radical departure will imply gross sales success for Ducati dealerships.