MO is aware of how vital EICMA is on the worldwide motorbike present schedule. That’s why we despatched 4 individuals to cowl EICMA 2017
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THE INTERNATIONAL BICYCLE AND MOTORCYCLE SHOW CONFIRMED
AS THE EVENT OF REFERENCE FOR THE WORLD OF TWO-WHEELS
THE BEST EDITION IN RECENT DECADES
The 75th version registers absolute information and confirms exponential development with all the symptoms constructive. An excellent success with the general public, recording a 24% enhance in attendance.
Milan, 13 November 2017 – The Worldwide Bicycle and Motorbike Present is confirmed as probably the most vital showroom devoted to 2 wheels on the planet and an unequalled level of reference, attributable to the attendance of the general public, the variety of exhibitors and the variety of professionals and media. It’s an appointment that can not be missed for all followers who this yr attended in file numbers.
In comparison with the 2015 version (comparability over two years) the general public has elevated by +24%, a double-digit enhance which makes concrete and tangible the superb reception of the contents and the over 150 improvements and world premieres offered at EICMA this yr.
There was additionally a big enhance within the variety of exhibitors current who, counting each direct and oblique, numbered 1,713, with +20% in comparison with 2015, from 42 international locations. A minimum of 61% of the exhibiting corporations got here from overseas. That is additionally confirmed by a rise in the web occupied space of +15%. Participation by commerce professionals recorded an vital double-digit enhance of international professionals (+28%).
These extraordinary outcomes affirm that the technique outlined by the President of EICMA, by the executives and by all of the members and producers of the sector, is profitable: based mostly on modern communication exercise which focuses on internationalization. A journey that started 103 years in the past and which at this time has made the Present a privileged level of reference on the planet of two-wheels and a mannequin of success to export.
“The Worldwide Bicycle and Motorbike Present is confirmed as crucial occasion on the planet for the entire industrial chain of two wheels. An appointment that can not be missed, a brand new mannequin characterised, at this time, by a robust worldwide connotation. The information of this 75th version make it the greatest in latest a long time from all factors of view: the variety of exhibitors, the floor space occupied, the attendance by professionals and the general public. The Present confirms Milan because the World Capital of the two-wheels. A mannequin that’s synonymous with excellence, Italian know-how and which at this time is a actuality and a nice asset for the entire nation,” stated Antonello Montante, President of EICMA S.p.A.