Power India is nearing a proper resolution on whether or not it would go forward and rebrand its crew in an effort to draw new world sponsors.
The Silverstone-based crew debuted in 2008 after taking up from the Spyker outfit (previously Midland – Jordan) and from modest beginnings as a back-marker initially has developed right into a entrance working privateer crew, peaking with a run to fourth general in 2016.
On target to repeat that consequence this 12 months with the motive force mixture of Sergio Perez and Esteban Ocon, Power India is nonetheless trying to give the crew a branding makeover to shift away from its ‘Indian’ origins and make the crew extra engaging to sponsors all over the world.
“It was a dialogue with our sponsors, who expressed some reservations on Power India being too geographically particular. There are worldwide sponsors who’re onboard and want to come onboard, who haven’t any enterprise in India. I believe the time has come that we have to put world alternative on a worldwide platform, so after residing with Power India, the time has come now to vary. We won’t hold altering the identify of the crew so the choice we take has to final for at the very least one other 10 years. So we’re occupied with it.
Although Power One has been mooted, Mallya reveals Power Racing can also be a possible possibility, although admits it is probably not determined for 2018.
“Over administration discussions Power One was urged. I actually preferred it. Clearly while you provide you with a reputation the very first thing is to search out out if the identify is offered as a result of if it is not obtainable there is not any level occupied with it or pursuing it additional. We checked, it was obtainable and the subsequent factor we did was we instantly registered it and that in fact began all of the hypothesis that the change of the identify could be from Power India to Power One, however we have not determined that but.
“Some folks have provide you with options. One member of my workers mentioned my do not we simply name ourselves Power Racing. One other resolution. These additions will hold developing in our talks with our sponsors and companions.
“There is no such thing as a particular timeline. Is it going to be finished this 12 months for subsequent 12 months? I am unable to reply that query as a result of we’re underneath no stress to take an early resolution. When the precise identify comes with our partnership engagements, then in fact we are going to go forward.”