An attention-grabbing information merchandise for you as we speak, as Honda has teamed up with Perpetually 21 to convey younger adults a singular motorcycle-branded line of clothes. The attire line is impressed by Honda liveries from the 1980’s and 1990’s, although with a wholesome dose of on-trend style, for each women and men.
“Honda’s bike racing success within the ’80s and ’90s was legendary, with our riders incomes many championships in home and worldwide collection,” stated Mike Snyder, Senior Supervisor of Honda Powersports Advertising and marketing. “Whereas we’re targeted on successful with our present groups, it’s enjoyable to see our racing heritage honored by Perpetually 21 with a totally new viewers.”
“We’re so excited to announce our partnership with Honda for this ’80s and ’90s impressed assortment,” stated Linda Chang, VP of Advertising and marketing for Perpetually 21. “We’re at all times on the lookout for new and sudden partnerships, and this collaboration with Honda is very related now with the recognition of racing and robust ties between style and motorsport. We hope that each followers of Honda and our clients will have fun with us via this assortment.”
After all, the launch of this line is being promoted by a contest on Instagram, the place the winner will get a model new Honda CRF250L grime bike, as soon as they take a photograph of themselves of their F21xHonda gear and tag it on the photo-sharing service, in fact.
Is that this the millennial technology’s “nicest folks on a Honda” second? That’s most likely an excessive amount of weight to offer a single clothing-line deal, however it speaks to the thought of energetic actions by the bike trade to usher in new and younger riders to the game.
Our trade’s survival probably hinges on its capacity to interact younger non-motorcyclists, and bringing them into the fold of the two-wheeled world.
For its half, American Honda is taking a step in direction of participating younger non-riders the place they reside – one thing only a few within the bike trade are doing proper now. As such, it is going to be attention-grabbing to see how this performs out.
Supply: American Honda