Keanu Reeves Surfs a Motorbike in Squarespace Tremendous Bowl LII Industrial

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One of many extra fascinating Tremendous Bowl commercials final night time. We weren’t certain what the business was promoting till we learn this launch, but it surely has Keanu Reeves browsing one in all his Arch Bikes what’s to not like?

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NEW YORK, NY – February 1, 2018 Squarespace, the main all-in-one net publishing platform firm, as we speak revealed the ultimate artistic for its fifth consecutive Squarespace Tremendous Bowl marketing campaign. The in-game business options Keanu Reeves, a Squarespace buyer and the co-founder of Arch Motorbike, browsing atop one in all his personal bikes. Whereas driving the motorbike, Reeves encourages audiences to take the identical metaphorical leap to pursue their passions and comply with their desires. The 30-second spot will run throughout the huge recreation as half of a bigger model marketing campaign with Reeves, which incorporates two extra movies supposed to encourage viewers to take step one in pursuing their passions by making a web site on Squarespace.

Six years in the past, along with his co-founder Gard Hollinger and the remainder of the Arch crew, Reeves launched the American-made motorbike firm impressed by his ardour for bikes. Arch selected Squarespace to launch their challenge into the world due to the businesses’ shared emphasis on highly effective design. Reeves, closely concerned within the creation of his bikes, additionally takes a hands-on strategy managing the Arch Motorbike web site on Squarespace.

“There’s one thing about Squarespace that’s actually accessible but refined,” mentioned Reeves. “The design and performance share an analogous ethos to Arch Motorbike. Once I was approached to make this business, we had been already utilizing the platform, which makes it a extremely natural match.”

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Squarespace Founder and CEO Anthony Casalena mentioned, “Squarespace was created to empower people to understand their artistic and entrepreneurial aspirations. Even in turbulent occasions, we’ve seen the persistence of the American entrepreneurial spirit, and are proud to have a small hand in making it simpler for folks to show their desires into actuality. We hope that Keanu’s genuine Squarespace story conjures up others to get on the market and make it occur for themselves.”

As a part of the partnership, Squarespace additionally labored with Arch Motorbike to revamp its web site, giving Arch an aesthetic improve utilizing one in all Squarespace’s inventory templates, Camino. To browse all of Squarespace’s templates and begin your web site, go to www.squarespace.com.

About Squarespace

Squarespace makes lovely merchandise to assist folks with artistic concepts succeed. By mixing elegant design and complicated engineering, we empower hundreds of thousands of individuals — from people and native artists to entrepreneurs shaping the world’s most iconic companies — to share their tales with the world. Squarespace’s crew of greater than 700 is headquartered in downtown New York Metropolis, with places of work in Dublin and Portland. For extra data, go to www.squarespace.com/about.

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