Oakley returns as official eyewear of American Flat Observe and also will sponsor seven riders, persevering with to point out their funding in motorbike racing.
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Oakley Returns as Official Eyewear of American Flat Observe
March 20, 2018 – American Flat Observe and Oakley have reached an settlement extending their present partnership for the 2018 season, naming the California-based firm the Official Eyewear of American Flat Observe.
As a part of the continued partnership, Oakley, a sports activities model that’s current in nearly each excessive sporting self-discipline, will showcase the model’s merchandise and applied sciences by means of completely different contact factors on the races, in addition to for followers watching at house by means of FansChoice.television and different live-broadcast integrations.
“Oakley is synonymous with skilled sports activities, and has a wealthy heritage throughout the motorbike trade,” mentioned Michael Lock, CEO of American Flat Observe. “American Flat Observe is the fastest-growing sequence in motorcycling and we’re delighted to develop and prolong our partnership with Oakley.’
Oakley has lengthy used athletic endorsements to authenticate its merchandise and inform its model story, and the eyewear maker will sponsor in 2018 defending AFT Twins riders Jared Mees, Indian Bike teammate Bryan Smith, the complete Harley-Davidson manufacturing facility crew of Brandon Robinson, Sammy Halbert and Jarod Vanderkooi, and AFT Singles title-contenders Kolby Carlile and Shayna Texter in 2018. The riders can be carrying Oakley goggles outfitted with main applied sciences to supply affect safety, enhanced peripheral view and luxury.
“With Oakley deeply rooted in two-wheel motorsports, and with a legacy that dates again to the early ’70s, it’s becoming that we align with one of the vital genuine types of motorbike racing,” mentioned Anthony Paggio, Oakley’s World Director of Sports activities Advertising. “We’re honored that we may give again and help the American Flat Observe sequence.”
The partnership can be activated in any respect American Flat Observe occasions by means of custom-made, on-site fan experiences and product demos. Officers and employees of the sequence can even make the most of the high-definition protecting gear of the Oakley product line through the 2018 season by carrying the newest optic know-how.